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My name is pronounced as YOUNG-en (like the ‘en’ in golden or garden).

Youngeun Lee

Welcome! I am an Assistant Professor of Marketing at the Carroll School of Management of Boston College. My research focuses on topics in pricing, product design, and behavioral economics. My current work seeks to improve firm and consumer decision-making in topics of product differentiation and pricing.

I hold a Ph.D. in marketing from Kellogg School of Management at Northwestern University, and a BA and MA in Statistics from Yonsei University.

Email: youngeun.lee [at] bc.edu
Office: Fulton Hall 450A

Curriculum Vitae is available here

Research Interests

Quantitative Marketing, Industrial Organization, Pricing, Economics of Information, and Behavioral Economics

Research

Shrinkflation: Evidence on product downsizing and consumer response (Job Market Paper)

Product reformulation: a suitable substitute?

with Anna Tuchman, Caroline Wang

Information frictions and delays in add-on purchases

with Brett Gordon