My name is pronounced as YOUNG-n

(rhymes with “golden”)

Youngeun Lee

Welcome!

I am an Assistant Professor of Marketing at the Carroll School of Management of Boston College. My research focuses on topics in pricing, branding, information, and behavioral economics.

Email: youngeun.lee [at] bc.edu

Research Interests

Quantitative Marketing, Industrial Organization, Pricing, Branding, Information, and Behavioral Economics

Research

Shrinkflation: Evidence on product downsizing and consumer response

Job Market Paper

Information frictions and delays in add-on purchases

with Brett Gordon

Persistent brand loyalists

Product reformulation

with Caroline Wang