My name is pronounced as YOUNG-en (like the ‘en’ in golden or garden).
Youngeun Lee
Welcome! I am an Assistant Professor of Marketing at the Carroll School of Management of Boston College. My research focuses on topics in pricing, product design, and behavioral economics. My current work seeks to improve firm and consumer decision-making in topics of product differentiation and pricing.
I hold a Ph.D. in marketing from Kellogg School of Management at Northwestern University, and a BA and MA in Statistics from Yonsei University.
Email: youngeun.lee [at] bc.edu
Office: Fulton Hall 450A
Curriculum Vitae is available here
Research Interests
Quantitative Marketing, Industrial Organization, Pricing, Economics of Information, and Behavioral Economics
Research
Shrinkflation: Evidence on product downsizing and consumer response (Job Market Paper)
- SSRN (Latest draft available upon request)
- FTC Conference Recording
Product reformulation: a suitable substitute?
with Anna Tuchman, Caroline Wang
Information frictions and delays in add-on purchases
with Brett Gordon